Wonderful Copenhagen needed extra capacity when Tour de France came through Copenhagen. The brief was to help capture the city as host: the scale of the race, the atmosphere in the streets and the sense of a major moment landing in town.
Approach
Event coverage with room for place, not just sport. The edit leaned into Copenhagen as the frame — people, colour, movement and the build-up on the ground rather than turning it into a straight news report.
Outcome
A film that slots into Wonderful Copenhagen's event communication: energetic, city-led and useful long after the peloton has moved on.
Partners
Wonderful Copenhagen